The pros and cons of such advertising are very close. The same advertising that provides companies with a boom in sales can push certain groups of people to boycott products and even vandalize the company's property.
Taking this a step further, racy ads may simply be banned in some countries. Different countries have different censorship and advertising rules. Ad campaigns that exploit nudity, violence, religion, or other sensitive topics may be a waste of money and effort if they are banned from publication. The company may also be fined, which will result in even more wasted money.
Finally, even when a brand makes provocative advertising with the best intentions, it can easily be misinterpreted, which can lead to unwanted consequences. In 2018, British beauty brand LUSH published its #SpyCops advertising campaign, aimed at raising awareness of undercover police units. Some people interpreted the message as anti-police, which led to incidents in LUSH stores and forced the company to issue a clarification statement to its communities and media.
The law prohibits the direct or covert use of profanity and forex data other base language. It is forbidden to show a naked female body or a body in overtly sexualized poses, and direct insults are also prohibited.
2 Schemes for Using Provocation in Advertising
What are the schemes for creating provocative, challenging advertising? The two examples below show the most obvious solutions.
Scheme with a bank
One Russian bank, in an advertisement on social networks and elsewhere, announced that it would pay huge bonuses to those who issued a certain type of debit card. The card itself was quite expensive to service per year, but the percentage of return was also quite good - 10% of the transaction for calling a taxi. However, if you read the rules outside of social networks, you could see that this was impossible in principle, because the return limit was only 1,000 rubles.
Of course, there were other bonuses, but the bank was betting on this one. But the point here is that the client who came through the advertisement understood the bank's offer as unique, although it was not.