When this happens, the search term

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Services justifications allow you to add your service within the Google Business listing James specifies that “…on the left-hand side of your dashboard, you’ll see a list of things like products and services. If you’ve got something listed as a service and somebody searches for it, sometimes you’ll get shot to the top of the list. Doesn’t happen every time, but you can actually influence this by adding services to your area.” For example, you could add “kayaking lessons” to your list of products or services and if someone searches for that term, it would appear in the results. When your service justification is the source of the search term, then a little blue tick will appear next to it.

The website justification reflects the fact that middle east rcs data Google found the search term from within your website. will appear in the results with a little blue globe next to it.

The review justification shows up when someone has left a review with the exact wording of the search text. This shows the value of reviews, they can actually lead potential customers directly to your listing. Because of that, it’s worth asking your happy customers to leave a review that contains the most popular search terms for what you do. When a review was the source of the search term, then a blue oval with a blue person inside it will appear by the text.

Appointments
It’s now possible for new customers to book appointments with you directly via your profile. So, if they want to sign up for a dance class, for example, it can be done within your Google Business Profile, rather than through your website.

James shared, “…we’ve found that our demonstrations have picked up massively since we incorporated this.” He also mentioned that “… there have been some studies over the past few years that if you add an extra click into a customer journey if they have to fight their way through your website, you lose about 90% of that traffic.”