Key Functions of Image Advertising

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The disadvantages include the following factors: the impossibility of obtaining instant results and rapid sales growth. Building a reputation requires time and serious financial investments. In addition, it is almost impossible to find out the number of people who bought a product because of its environmentally friendly packaging, remembered the brand slogan or the company's participation in a social project.

If you need a quick result, then you should not spend your resources on image formation. However, if you are ambitious and can make long-term investments, then start creating the company's reputation.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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The main tasks that can be solved with the help of image advertising:

Show that the company occupies a leading position in the market. In this case, image advertising has an impact on competitors, partners and investors. Placing logos of such business giants as Mercedes or Samsung on buildings located in the city center certainly demonstrates their power. In addition, by occupying the most successful advertising sites, they prevent competitors from being visible to potential consumers.

Create a product image. Thanks to the advertising campaign, the target audience knows what kind of candy is needed for a romantic date, what kind of beer is drunk during a meeting of old friends and what kind of ice cream is eaten on special occasions.

Increased brand awareness. The majority of consumers prefer products from well-known manufacturers with which they are already familiar. It is quite possible that an unpopular competitor's product has better characteristics, but almost no one knows about it.


Please note: image advertising does not have such a function as rapid sales growth. Such advertising campaigns work for the future.

8 areas where image advertising is in demand
In some areas of business, image advertising is simply necessary. These include:

Manufacturers operating in a highly competitive market . With the help of image advertising, you can attract attention to your products, highlighting them among numerous analogues.

Companies planning to start fighting for market niches . Image advertising points out the company's advantages, which "distract" potential clients from competitors.

Companies that specialize in Internet sales : entertainment traffic, provision of information and intermediary services, consulting, direct sales. Image advertising on the Internet is becoming more and more relevant, since along with unlimited opportunities, companies receive such a "bonus" as competitors, the number of which is growing day by day.

Enterprises engaged in the production of environmentally friendly or natural products . Most likely, the consumer will prefer a higher quality product, even at a higher price.

Firms with a network of branches . With the help of image advertising, it is possible to stimulate all employees to a responsible attitude to work.

Giant companies and newcomers in the field of highly profitable business : banks, insurance and financial companies, investment funds. Image advertising of the company popularizes its activities, influencing not only existing but also potential clients, which will eventually give a good income.

Companies that find it difficult to defend their positions in the market without product approval . The consumer will never buy a new development, an unknown or incomprehensible product.

Companies that have lost consumer trust either as a result of competition or because of numerous negative reviews . People do not always use the product correctly. Therefore, additional recommendations or research will help clarify the situation and increase audience loyalty.