Rules for the preparation of a commercial proposal for the provision of services

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There are two ways to design a commercial proposal: a full-fledged advertising material with a design and a simple structured text. Choose the appropriate option based on your personal preferences, the characteristics of the target audience and the specifics of the business.

For simple design, it is necessary to carefully consider the structure of the text. Correctly place lists for enumerations, attention-grabbing inserts, highlight important details with headings and subheadings. A well-written structure significantly facilitates the perception of the text.

Correct execution of a commercial proposal for the provision of services

For design, it is important to think through the placement of color accents, the choice of suitable shades, and the correct arrangement of blocks. You can use standard prototypes, of which there are many on the Internet, or create your own unique design.

Of course, a commercial proposal taiwan email list with a design looks very attractive. However, its development will require large investments of money and time.

It should be added that there is something more interesting than standard letters, documents and PDF files. Commercial proposal 3.0. is a separate beautiful page that is created in just a few hours and placed on the company's domain. It can be sent to clients.

Such a commercial proposal is much more effective than a competitor's branded estimate or an outdated PDF file.

How to check a ready-made commercial proposal?
To understand what reaction a commercial offer for services will cause in the reader, conduct a test:

On your fingers. Try reading the text without such product evaluations as “unique”, “the best”. If it is interesting to read, then you did everything right. Don’t forget to back up your laudatory speeches with certificates, stories, reviews, and precise data.

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For understanding. Find a person you know who falls within the target audience of the developed commercial proposal. If he sees the advantages of your product and understands all the main provisions of the document after the first reading, then the text is composed correctly.

Skim. Just look at the document. Your task is to understand which elements of the text are so eye-catching that you really want to read them (photos, highlighted fragments of the description, logos, headings). If the information presented in them helped you understand the essence of the proposal, then everything was done correctly.

What to do with a ready-made commercial proposal
After preparing the document, you may have a question about how to send it. A "hot" commercial offer for services can be saved as a PDF file and immediately sent to the person who is waiting for it.

What to do next when the commercial proposal for the provision of services is ready?

As for “cold” proposals, here you have a choice of four options:

First a letter, and if there is a response, a commercial offer. Sending is done in two stages: you check interest, and after establishing contact, you send a commercial offer.

Physical format. This is a letter sent by regular mail. If your competitors are bombarding consumers with their commercial offers via email, this option can work great. The main thing is that the letter looks expensive: a snow-white envelope made of thick paper, a stamp. Ideally, the address is handwritten.

Send as an attachment with a cover letter. In it, you need to introduce yourself and arouse interest. Just don’t overdo it with details. If the reader wants to read more, they will open the document in the attachment.

Sending a commercial offer in the body of the letter (HTML format). Use a special service or program for email marketing. An additional advantage of this method is that you will see the number of opened letters with reference to time and each contact in the target list. Very convenient.

It is impossible to say in advance which of the above approaches will be more effective. Each of them needs to be tested and then the results compared.