What is needed to conduct a quality audit (usability, SEO, technical)?

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To conduct all audits, the following is required:

initial data from the customer on his business, target audience, main goals and objectives of the company's online presence;
the contractor has the knowledge, experience, and highly specialized specialists in each of the areas in which the audit is to be conducted;
original statistical data;
access to search engine webmasters (to conduct a technical audit of the site);
a specialist on the client's side, ready to answer all questions that arise during the audit process.
The contractor can and should do everything else himself.

What information should be collected before each audit?
The more statistical data the contrac china consumer email list tor has when carrying out work, the better the result that can be obtained.

As a rule, a mandatory condition for conducting an audit is access to the statistics collection systems installed on the site (Google.Analytics, Yandex.Metrica) and the accounts of webmasters of the Yandex and Google search engines. From these services, you can get a lot of important information to understand the current situation (website traffic, main sources, key phrases, audience quality indicators, conversion, site indexing status, etc.). In addition, it is necessary to evaluate the position of the company's site in the search engine results for target queries, data on the dynamics of demand on the Internet for products/services offered by the company. Also often required are data on the client's sales, if possible, access to CRM.