Sports broadcasts as an advertising tool

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Live sports streaming is on the rise right now, and related advertising activities can become another tool for attracting attention.

However, in this case, it is important to find the right matches with your brand: a mass audience watches broadcasts at the same time, which allows for limited-time or seasonal advertising.

How can brands benefit from the increased popularity of sports broadcasting?

23% of Gen Z identify as sports fans. Advertising during sports events is a great way to reach this audience in an attention-deficit environment. Sponsorship opportunities are also diverse, both on and off the field.

Let's say you're running a campaign targeting sports fans in a czech republic consumer email list specific region and want to secure a sponsorship deal to increase brand awareness. You need to know which leagues are popular, which platforms fans are using, and which sponsorships are worth investing in.

GWI data shows that the English Premier League, or EPL, is the most popular domestic sports league in APAC (Asia Pacific). EPL fans say the types of sponsorship they see most often are:

66% - T-shirt sponsorship;
47% - LED boards around the field;
45% are manufacturers of gift sets.