Conversion Rate = Conversions / (Unique) Visits
So if 100 people visit an online shop and 5 of them make a purchase, the conversion rate is 5%.
In general, however, the conversion rate does not only refer to sales, but also to many other goals set by the company that require an action from the user. These include downloading a white paper or eBook, subscribing to a newsletter or requesting more detailed product information via a “Request more information now” button on the company’s own website.
More conversions through conversion rate optimization
The following example shows that afghanistan telegram screening even a small increase in the conversion rate pays off:
Conversion Rate Optimization
An online shop increases its conversion rate of all visitors from 4% to 5% and thus increases its sales by 7,500 euros.
Conversion rates are understandably particularly high when the proportion of genuinely interested parties among all website visitors is high. The key word here is "target group approach", because anyone who addresses their target group in a targeted and, above all, convincing manner will be pleased with higher conversion rates. On the other hand, you want to convert the users who you have successfully led to your website. In this case, the goal is an optimized website that generates as many conversions as possible from all visitors.