JB: It’s about half and half

[rifat28dddd]

How Having an Inbound Culture is Holding Your Sales Team Back
AP: So, what would you prescribe for, you know, a small to midsize business, listening to this show? What’s the right mix between inbound versus proactive, outbound prospecting?

JB: Well, the thing is with inbound marketing, for example, your marketing organizations should be running and managing that.

Now, to be sure, and you know this to be true, that in a small company, your mashup between sales and marketing is hand in hand, right?

So the sales organization’s gotta be out doing some armenia telegram data marketing and some proactive work, distributing content along with the marketing department. If you work for a big company, stay out of the machine, because you’ll get fired if you get in the middle of it.

But with a small and medium sized company, the salespeople do have to do some proactive prospecting that is designed to bring inbound leads.

But I’ve got a small sales team who we were working with just last week. This is a smaller inside sales team for a company that distributes nutrition products.