Sending a newsletter requires little effort: it's quick and you can reach a lot of people cheaply. It is used for cheap and medium-priced products. With the right CRM system, it's even easier: As already described above, with CentralStationCRM you can easily select your target group - for example, filtered by region - and export it as an Excel file and upload it to a newsletter provider of your choice and send a newsletter to the appropriate recipients. In this way, you can filter out the right recipients for your newsletter and ensure that it is not sent to people for whom the content is not relevant.
But here too, you should be careful with the legal regulations: Before you can contact someone by email, you must obtain the recipient's consent. You can read what the argentina telegram screening terms opt-in and opt-out mean in our article on permission marketing .
The classic postal mailing
A classic form of communication is the postal mailing (advertising letter). It is suitable for both initial contact and for re-contacting existing customers in the private or business sector. Postal mailings are generally considered to be highly credible and you are also on the safe side legally: the recipient can decide for themselves whether they read the advertising or not.
Precisely because the mailbox is usually much emptier than the email inbox, postal mailings are currently experiencing a revival. Whether as a customer loyalty tool, for reactivation or for acquiring new customers, postal mailings can be sent in a wide variety of ways. The provider EchtPost, for example, has specialized in sending personalized postcards. The pleasant image of the postcard and the very personal design of this medium with a handwritten text on the back ensure a high conversion rate.