How to Choose the Perfect CRM

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Let's reiterate: making informed decisions about the future of your business will be easier if your CRM can help you with:

determining the most effective channels and loading managers;
sales forecasting;
understanding the effectiveness of directions, if there are several of them in a business;
ABC customer segmentation.
And this list is not limited: everything depends on the goals and needs of a particular business.

Choosing the ideal CRM for a B2B company is a task that guatemala consumer email list requires careful analysis and understanding of business needs.

Remember that the ideal CRM is not just a set of functions, but also a strategic tool that should be integrated into the overall business strategy of the company. The choice depends on the following factors:

price . As a rule, the more expensive, the more functions. It happens that the basic license costs 1 thousand rubles per user, but if you want to connect a market application, this will significantly increase the basic price;
simplicity :
funnel interface;
transaction interface, contacts;
connecting additional modules;
report generation;
as well as the ability to export transactions and the availability of instructions and integrations with other systems (website, call tracking, messengers, ERP system, etc.);
number of users and indicators . In the context of:
sales and marketing departments;
production departments;
administrative and managerial personnel;
top management.