Once upon a time there were political parties”

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Nicolas Pham: a video made entirely with Playmobil, which presents the four Quebec political parties represented in the National Assembly. 2. “Quest” topics on the main social issues in Quebec How to resolve the recycling crisis in Quebec ? Improving the fluidity of transport Too difficult to see a shrink in Quebec? Does the current school system promote inequality? 3. A weekly newscast on YouTube: the bunker The bunker is a weekly news program on camera presented by Rad journalists which covers the main news items each week.



"The bunker format allows us to highlight gambling data pakistan the personality of our journalists. Younger generations like this authentic on-camera format. It helps to build a relationship of trust. But this more familiar tone does not allow us to cross the line of opinion. Our journalists remain rigorous in their journalistic practices," comments Johanne Lapierre. The 23-23 program was able to find its audience through several broadcast tools: Facebook, YouTube, Instagram, a newsletter, a chatbot and highlights on Radio Canada websites: iciradiocanada.



ca , curio.ca and rad.ca. The program was also advertised on radio and television. This online communication strategy generated an organic reach of four million people, more than two million views, an average engagement rate of 9%, an average listening time of 4 minutes and 30 seconds on YouTube and more than 15,000 subscribers to the newsletter sent each morning. Beyond these figures, Rad journalists attest to a very active online community throughout the editorial operation. “Internet users thank us for the re-contextualization and the analysis keys in their YouTube and Facebook comments,” explains Johanne Lapierre.