Evolution of B2B e-com platforms

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B2B e-commerce platforms are constantly evolving, becoming more user-friendly and comprehensive.

It is important to understand what stage of development your business is at in order to identify growth points and set a budget for a development strategy.

Online catalogues : this was the first step from paper price lists to online navigation.

Example of a catalog in the Yandex search engine:


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Catalog Sites : Sites with integrated catalogs have allowed companies to not only display products but also provide convenient filters, descriptions, and basic functions for selection.
Websites + Personal Accounts made personalization possible. Buyers began to see their orders, individual prices and balances in real time.

Example of a personal account:


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B2B portals have brought together all participants in the process — suppliers, distributors, and others. They facilitate interaction and provide more analytics and functionality.
Marketplaces : In the later stages of B2B e-commerce kazakhstan consumer email list development, marketplaces became popular.

They allow companies to sell products and interact with different suppliers and buyers on one platform.

Ecosystems and PRM : Modern platforms and partnership management (PRM) systems connect all processes, making collaboration more efficient.

These platforms offer additional services: transport, services, loyalty systems and suppliers. They manage the entire process from production to delivery to the customer.

According to a Forrester report , more than 60% of companies plan to increase investments in improving their B2B platforms to meet rising customer expectations and improve operational efficiency.

In other words, to remain competitive, you need to invest in digital solutions that will provide better customer engagement and improve business performance.