What is the ROI of content marketing compared to traditional marketing?

[zihadhasan012]

The duality between the return on investment of content marketing and traditional marketing is interesting based on the results obtained.

It's not hard to find articles and research that argue that the ROI of content marketing is higher. In fact, it's not that hard to come to that conclusion.

Let's see the reasons:

Difference in costs
The costs involved in this process are usually lower, since much of the focus is on producing content and generating organic traffic and leads .

Also, there is not usually much investment in paid media to slovenia phone data disseminate content. Therefore, the investments are not that large.

Of course, this varies depending on the size of the strategy.

For example, a blog that publishes more than 20 pieces of content per month must have higher costs, especially due to the hours of work of the professionals involved in creating and promoting the materials.

However, if we compare the value of publishing a blog article with advertising on the radio, newspaper, magazine, external media and, mainly, television, we will see a significant difference in values.

Just paying for space in a traditional medium to spread your message already makes the campaign quite expensive. The blog is the company's own space and you don't need to pay extra for it .

But it's worth noting that we're comparing the two sides based on similar audience reach.

Advertising in a small newspaper and in a tiny space on the classifieds page may possibly be cheaper than publishing and disseminating a blog post.