Content marketing is less intrusive than traditional outbound marketing ( telephone acquisition , display ads, etc.). If someone comes across your content, it's only because they want to. The restaurant owner would like to learn more about choosing a company logo and finds an expert in this field in the design agency, who provides him with valuable knowledge free of charge. He is therefore not contacted directly by the design agency, but finds his own way to it. A small but subtle difference that should not be underestimated in today's flood of advertising. And there are other advantages:
Traffic: The additional content bahrain telegram screening will bring more visitors to your website, which will ideally lead to more leads and sales.
Brand awareness: Clearly, more traffic leads to greater awareness.
Target group approach: Many potential customers do not yet know your company and therefore do not search for your company name directly on Google. However, they are looking for answers to their questions (keyword: restaurant logo) and find them with you. This way you can reach your target group without major scatter effects.
Brand image: You use your content to position yourself as an expert in a certain field, thereby increasing your trustworthiness and competence. At the same time, content marketing is not advertising and therefore leads to greater acceptance among the target group. The feeling of “they just want my money”, which might arise with a display ad, does not even arise here.
Social media: Synergy effects between content and the social web are easy to use. You can distribute the content on social media platforms such as Facebook or XING . On the one hand, this increases the number of hits on your website, and on the other hand, it increases your following on social media. Social signals, i.e. shares, likes, etc. are also relevant for your ranking in search engines. But more on that in the next point.