You should only rebrand when you have identified a core problem with how you currently communicate your brand with your members. This may be that your current brand no longer reflects the direction of your club, you’ve recently moved locations or something similar.
Step –
Now would be the perfect time to reevaluate your usa rcs data brand’s mission and values. Not sure what your club’s mission and values are? Sitting down and defining them is an excellent practice.
Ask yourself the following three questions to help you identify your mission and values:
What are we doing? The answer to this question is going to determine your vision and the focus of every decision at your business / club
How are we doing it? This is going to influence your mission and act as your roadmap. If this evolves then your company message needs to also change with it
Why are we doing it? This question develops your company values. It allows you to identify why you’re working towards your vision and mission
Any changes in your vision, mission or values need to be reflected in your rebranding. It might only need subtle tweaks or it may need a complete overhaul depending on how much it has progressed over the years.
Step – Carry out research
In order for your rebrand to be a hit, you need to make sure it resonates with your audience and market. Therefore, identifying your target market before you start is important.
Consider and research the following about your audience:
You’ll be able to find the answers to these questions in your customer database, asking customers to complete surveys, focus groups, and web / social analytics.