A few days ago, we posted a video on TikTok that has garnered over 4 million views. It has been retweeted nearly 300,000 times and has received over 140,000 likes. kuwait phone number search The video has trended and gained a lot of popularity outside of TikTok, inspiring other companies to create similar videos, including Rozetka and UKRPOST. Even the National Aviation University made a video mentioning our case.
Our presence on social networks has always been active, and we understood that we needed to continue to develop in this direction. Remember February 2023 - a year has passed since the start of the full-scale invasion. At that time, the advertising market was stagnant: most brands had reduced their budgets, and some had even suspended marketing activities. Social marketing then came to the fore and continues to hold its positions.
As a large bank, we asked ourselves the question: what to do next? On the one hand, we have a clear social mission - supporting the population and ensuring financial stability . On the other hand, we need to develop, adapt to new realities and confirm our leadership in the market.