ROI compared to other marketing

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Then market via social media, email marketing, pop-ups, and more! Marketing Tip #2: Leverage the wider blogging team. Speaking of blog content, we recommend this is one aspect of inbound marketing you don’t skip. Even just one blog post per month can be enough to improve your search rankings, increase visibility, and attract new visitors to your site. However, just putting words on a page doesn't solve the problem. Blog content needs to cover the key phrases your potential customers are searching for while adding value to the reader. The good thing is that blogs don’t have to be overly complex or long (at least 300 words to avoid being penalized by Google), they just need to cover a relevant and useful topic.

If you can't find the time to write a blog post, seek employment database help from your wider team. Your sales team will definitely have a lot of questions they are asked frequently, and if you cover that topic in your blog and they can direct people to it in the future, you'll be helping them too! Marketing Tip #3: Use email templates to speed up the creation process. Email marketing is by far one of the most effective ways to interact with your customer database. It has consistently had the highest channels for the past 10 years! To save time on email marketing, it’s important to keep your content short and simple.

No one wants to open a novel when they click on an email. This works well for marketers as a few well-written sentences and eye-catching visuals will ensure you create an effective email. Additionally, creating one or two great email templates will make you ten times more efficient because you can simply reuse them every time you compose an email. You can also use software like hubspot to automate your emails and save a lot of time and effort. Marketing Tip #4: Schedule social media posts ahead of time. Social media is a great tool for generating more website traffic, especially when your posts link back to your website.