This metric is obtained after a couple of months of measuring lead generation trends with your digital marketing strategy .
Basically, it serves to predict the income that the marketing plan will generate in the coming months.
This metric is important for both the financial health of the company and the campaign. It is more than just a strategic planning KPI , as it also allows you to identify trends.
Now that you know the most important data within digital strategies, it is time for you to know how to analyze them.
Keep reading!
How to analyze Inbound Marketing metrics?
Analytics is one of the key aspects of any digital marketing campaign.
How to do it? The first thing we must say is that it is not sri lanka phone data an easy task, but it is possible to do it effectively if you follow the following tips:
Focus on your goals
Before starting to analyze the activity of the different measurable aspects, it is important to ask yourself: what does the strategy really need to generate impact?
Keeping track of all these indicators can take a lot of time and effort to analyze. That is why setting specific objectives is essential to avoid deviating from the plan or, worse still, managing it blindly.
Track the right and interesting metrics
The most important thing is to recognize the potential reach of your content as a whole, that is, the number of subscribers (blog, email, social networks, etc.), the number of backlinks to your website and the keywords that generate traffic to your site from Google.
Knowing this, you will understand your ability to spread your content, both on the web and on social media profiles and Email Marketing actions.
That's where the true power of Inbound Marketing analytics lies!
5. Conversion forecast by sales funnel
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