Step #4: x
CJM is a customer journey map built after a thorough analysis of the target audience and including stages from awareness of the problem to purchase or even recommending the company to other people.
Objective : to find points of contact with the target audience for further interaction with them. To identify motives and barriers, which are then embedded in the semantic content.
At each stage, determine what content is needed to keep the customer's attention.
For example, at the stage of problem awareness, these could be articles and blogs, at the stage of choice – reviews, at the stage of purchase – guides and instructions.
A detailed CJM will help you understand where and what luxembourg consumer email list content can influence a customer's choice in your favor.
Result : a diagram that describes the stages of decision-making, customer needs, actions, motives and barriers, points of interaction and other information.
Step #5. Creating a content channel interaction scheme
The scheme is based on the analytical part.
Determine which channels you will use to distribute your content.
Consider different platforms: social networks, blogs, email newsletters, publications on third-party resources.
Consider how content will be distributed across channels.
For example, you can use a blog on your website to post more detailed and expert content, and use social media to promote it and engage your audience.
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