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RTB is based on the development of the company Admeld, which was bought by Google in 2011. After the whole year, over 78% of sites and 17% of advertisers of the Google Doubleсlick affiliate network have switched to this model. It should be said that Google with its Adsense, Adwords, Analytics, Admeld, Invite Media, Doubleclick and other technologies is the largest player in the RTB market.

Simply put, RTB is an exchange that is a meeting place for three parties. The first is the advertiser, who sets the amount he is willing to pay for displaying an ad to a specific user. The second is the sites that are sold at an online auction. The third is the user, or rather, the anonymized information about him. The object of the auction is precisely the right to display ads to him.

The auction on the exchange costa rica email list is held online. A number of events before an ad is shown to a specific user occur in a split second while the web page is loading. During this time, information about the user - the site he visited, information known to the site about him, perhaps additional data from special information providers - is put up for auction. They are taken by the advertiser who chose it as the most suitable and named the highest price. After the page is loaded, the owner of, for example, an iPad sees an ad for cases for it.

To identify users, RTB systems use cookies, pixel tags, the identifier of the mobile platform used, browsers, or social network accounts. Target users are those who fully meet the advertiser's requirements.

The anonymous user information linked to the cookie includes quite a lot of user parameters (query history, socio-demographic targeting, retargeting information). This allows the user to see relevant advertisements.

Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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It is very easy to draw the line between intrusive advertising and useful content. The user reacts differently to the ad after it begins to touch upon his true needs. Let's say that users often say that they like ads on thematic sites. Or at least think that they can be useful, and therefore click on them. This is completely normal for those thematic sites where users are gathered according to a clear interest, well known to advertisers. And this is an excellent tool: participation in such a system turns any site into a thematic one.