Understand your audience's motivations with the Jobs to be Done methodology

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Jobs to be done is a methodology to get to know your customers better. Have you ever thought that they buy from your company not because of the product itself, but because of the task it solves? This is the perspective of this methodology. Understand it better!

Camila Casarotto

May 22, 19 | 17 min read
jobs to be done
Reading time: 13 minutes
Do you think people buy clothes just to dress up? That's definitely thailand phone data not the only reason: they may be looking for self-esteem, status, comfort or a series of meanings and values ​​that a product represents for them.

Understanding these motivations is an important task for marketing , as it contextualizes all its actions. And that is why the Jobs to be Done methodology was created.

From this perspective, what matters is not exactly the purchasing behavior of the public, which is often the focus of marketing research .

The starting point is to identify what the consumer wants to solve in their life and, from there, understand what product or marketing approach you should use to help them in the best possible way.

Still not sure what the methodology is? Don't worry, we're here to clear up all your doubts! Find out below what Jobs to be Done is , what its advantages are, and how to apply it in your company to achieve better results.

Keep reading!