What are qualified leads?

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Unfortunately, there is no guarantee that a lead will become a customer or return to your website. However, the same does not apply to qualified leads.

This concept encompasses the user who has already identified a problem and is looking for a solution, that is, someone who is really considering buying your product or hiring your service .

Knowing clearly who your qualified leads are will allow the marketing team to create more efficient actions and content to reach those consumers .

At this stage, the content of your actions needs to be more specific to convince the qualified lead that you offer the best solution.

But be careful! To really build a list of qualified contacts, you turkey phone data need both user consent and engagement .

That's why you should never buy email lists . These people have not requested (much less authorized) to receive emails from your company or your online store .

The consequence will be a poor image for your business and dissatisfaction on the part of users.

The great difference in inbound marketing is building that relationship between the lead and the brand in a natural and mutually beneficial way. But that's not all.

Let’s go back to the middle of the funnel stage, when a visitor has become a lead. You’ll quickly realize that not all of them are created equal.

Some of the contacts acquired will demonstrate higher levels of engagement with the content produced, which can be measured through email marketing platforms or social media monitoring.

In fact, networks play a fundamental role in attracting visitors.

It is possible to generate leads on LinkedIn, mainly for B2B companies , for example. Instagram can also be a good source of leads.

Through these channels you can collect some interesting data such as:

how many links have been clicked in messages and posts,
the time a user has spent consuming the received content,
and how many emails were read or directed to the spam box.
Likes, blog comments, shares, among others, are also important metrics for qualifying a lead .

In short, customers who have a higher level of engagement will be more likely to make a purchase .

These are the consumers you need to target with specific, in-depth content. After all, they've already shown interest in the topic and have demonstrated that they have problems that your company has the solution for.

Knowing the exact moment to make an offer can be the difference between closing a deal and the user losing interest.