How does autotargeting work in Yandex.Direct

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Autotargeting in Yandex.Direct collects data and starts showing ads within about two days. You can use the function even if you have a prepared semantic core. In this case, showing ads based on collected keys and based on autotargeting are parallel but autonomous processes.

By default, Yandex.Direct sets priority for the first option, but you can change this setting (right under the key input field).

How does autotargeting work in Yandex.Direct

If you manage the bid manually, you can independently choose the maximum price per click for autotargeting. When using an automatic strategy, the cost per click depends on its settings and is determined by the system. In this case, the price is formed due to the same factors as when starting an advertising campaign with key phrases in Yandex.Direct.

The following factors are france email list decisive when setting the final price: the quality factor of the ad, the CTR forecast for a specific query, as well as competition with other advertisers.

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Alexander Kuleshov
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To draw conclusions about which words and phrases are useful for the campaign and which ones are better to exclude, check out the "Search queries" report, which contains information about auto-targeting ad impressions and clicks on them. Studying these statistics from Yandex.Direct will help you launch a new productive campaign with well-written ads, relevant queries and negative words.