4. Content marketing

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Attracting future customers is a fundamental part of the marketing process and this is where Content Marketing stands out .

By helping to solve consumer problems and needs, we can attract and retain our target audience.

This is a fairly financially accessible resource, which has been a trend for some years and will continue to be so due to its results.

5. Jobs to be done
This term coined by Clayton M. Christensen can be translated into Spanish as "tasks to be done" or "jobs to be done" and consists of focusing on what the product or service does for the customer to solve their problem and not on what the company sells as such.

That is, people are not looking for a product or service just venezuela phone data to spend their money, but because they have a need or desire to solve.

The father of the term Clayton M. Christensen explains in a brief thought that:

"People don't want a quarter-inch drill, they want quarter-inch holes."

So, well-implemented marketing doesn't store reams of data about customers, but rather enables companies to identify what customers want at any given moment.

In addition, they should produce products and services that meet standards and provide solutions to problems that consumers need to solve.

6. Remarketing
Despite being paid advertising, its cost is quite low compared to other types of dissemination.

The tool that stands out the most is the Google Display Network, which allows a previously visited product to constantly appear on other websites that are part of this network.

According to statistics, only 2% of sales are made on the first visit. This shows us how important remarketing is .