What is the marketing mix?

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They are variables that dictate and influence the way in which marketing strategies should be carried out.

In the main theory, it is said that there are 4:

price,
square,
product
and promotion.
However, over the years of study, implementation and evolution of marketing, they have expanded to 8, 9 or more variables. For this occasion, we will address the 4 main ones:

Price
It refers to the monetary value that will be charged to the client vietnam phone data for the product, service or idea that is provided, after a complete evaluation of the production costs and the profit margin. Likewise, the variable of price refers to the payment methods.

Square
This variable tells us about the distribution chain , that is, all the logistics and spaces that the product or service must travel through to reach the final consumer, such as, for example:

suppliers,
transport,
storage until reaching the physical or virtual warehouse,
point of sale,
and finally, into the hands of the customer.
Product
This P is used to determine the characteristics, added values ​​and life cycle of both the product and the services offered.

Promotion
Contrary to what many may think, promotion does not refer to offers or clearance prices, but to communication.

This is where advertising efforts and other strategies such as content marketing, among others, emerge, which make the message that needs to be conveyed known to the public.

Don't forget to read our full article on The 4P's of Marketing .

Now you understand how to create a marketing strategy step by step and learn about its main trends .