Examples of SMART goals – in life and in business

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The article explains:

About the technology of setting SMART goals
SMART Goals: Explanation with Examples
An example of step-by-step SMART goal planning
Examples of setting SMART goals in sales and in life

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When we strive to change something in our lives, to achieve something, people around us – from acquaintances to coaches – advise us to define a goal. But not everyone talks about how to do this. The goal needs to be working, so it is important to set it correctly.


There is a modern approach venezuela email list to planning – the SMART methodology. It is based on the idea of ​​effective goal setting. The technology includes setting an optimal deadline for achieving the intended goal, assessing the required resources and identifying clear, very specific tasks (if several people are involved in the process, then for each of them). Read more about all this, including examples of SMART goals, below.

About the technology of setting SMART goals
Small chores in our daily lives, such as cleaning the house or going to the gym, although they require fighting laziness, are perceived by us quite simply. But more serious goals (for example, learning a foreign language, starting your own business, mastering a completely new skill) seem too global and complicated to most people. As a result, we can either put off implementing such plans for years or never start doing them.

To prevent people from abandoning their ideas and giving up on their dream, SMART technology was invented. It is equally relevant for individuals and large organizations. Before giving examples of SMART goals and objectives, let's look at the definition itself.

The word smart translated from English means "intelligent, resourceful, quick-witted". Interestingly, in this case it is an abbreviation, which means the name is doubly meaningful!

The SMART goal setting method was developed in 1954 by the US teacher, publicist and economist Peter Drucker. He is the author of hundreds of publications in such influential publications as The Wall Street Journal and Harvard Business Review, as well as about four dozen books. Another important merit of his is his participation in the development of management theories and innovative economics.

Specificity is the main principle of the SMART goal setting system, we will demonstrate it with two examples:

not just achieve success in business over N period, but reach certain indicators within the chosen niche;

not just learn a new language in N-th period of time, but master the linguistic skills you need at a sufficient level to apply them in practice.

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Proper planning using the SMART method can significantly transform any idea or project, revealing overlooked details and aspects. But it is important to immediately understand that the principles of this technology do not apply to long-term goals that require more than a year to implement. This is understandable, since there is no point in making clear plans for the distant future. For example, even in the unpredictable sphere of personal life, you can set specific goals, but only for short periods.