Semantic search and emails in the Gmail inbox

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The answer to a query will not be the same if it is asked by one person or another in a different context.


Context is everything surrounding the search that helps search engines display more relevant results with respect to the intent of that search.

So, for example, if I perform a search for “pharmacy,” the results may not be the same for me as they are for someone else because of something called local SEO.

Geolocation, in this example, will be an essential part of the context of the example we gave about searching for pharmacies.

I will first be shown results from geographically close pharmacies.

Semantic searches and geolocation

Needless to say, this result will not be the same if the search is carried out from another location.

Google takes geolocation into account as part of the context in which conduit cn mobile database the search is performed to return more appropriate results.

But obviously, the context of a search is determined by many more elements than just location: the search history, the date and time of the search, the language... and even the emails received in Gmail are part of this context.

You don't believe it?

Well, look what happens when I search for “amazon” after making some purchases there.



Indeed, Google takes into account the content of the emails to display the SERPs and Gmail emails are already part of the SERPs when you are logged in.

But to understand semantic search we have to take into account that context goes far beyond the circumstances of the person performing the search.