Influences and sources of information

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Research by Edelman shows that 65% of consumers say a brand’s reaction to the COVID-19 pandemic will influence whether they choose a service/product. While 33% have admitted to discarding a product because the brand has not met their expectations.

Professional/personal goals

Beliefs and values ​​(for example, it might be important for some companies to know whether their customers are religious or not, conservative or liberal, etc.)

Weaknesses and challenges

This is a section that marketers and other teams should pay more attention to. Just learning what problems and obstacles a company can remedy with more relevant solutions is worth the effort.

Main challenges and weaknesses

Obstacles to overcoming the challenges faced by consumers

Irrational/rational fears



To identify your buyer persona’s buying journey, you need to find changsha mobile database out who they listen to, who they trust, and what platforms they search for solutions on. This information is a valuable source of guidance for your marketing, communications, public relations, and ad and content distribution efforts.

Blogs, social networks and favorite websites

Favorite media (digital and paper)

Influencers and opinion leaders who they trust and admire

Favorite events, conferences (online or offline)

Purchasing process

The last section needs to reveal how the target customer makes purchasing decisions. This information will amplify the consumer journey and sales, and will also help digital teams define relevant events.