What to do if you fail to overcome resistance

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Need to:

identify concerns and fears that employees have not mentioned during the initial interview. This will require one or more additional interviews with them;
determine the reasons for the “sabotage” : perhaps the training was insufficient and superficial, the feedback was uninformative, the assistance was untimely;
analyze the identified reasons and optimize the CRM implementation process by improving the process of training and supporting employees.
The following strategies can be used to manage resistance :

"Communication and Transparency" - This includes a step-by-step explanation to employees of all the benefits of CRM, how it will improve each of their work processes, how it will help increase productivity and reduce the number of lost clients;
"Maximum involvement" . This means that the entire sales department is involved not only in planning and choosing a CRM system, but also in setting up processes so that they feel their importance and can immediately speak out against any option.
These simple steps will help turn resistance into suppo sweden consumer email list rt.

From experience, we can say that it is the involvement of employees that best helps to simplify the process of CRM implementation and to master all the required functionality more quickly.

The calmer the “restructuring” goes, the faster you and your employees will see the results of the transition to the new system in the form of increased sales.

A personalized approach to "selling"
To “sell” your sales team a CRM system and avoid negativity, simply act as if they are your valuable clients with whom you want to establish long-term, mutually beneficial cooperation.

With this approach, it will be easier to analyze their needs and interests, understand the pain points and specifics of their work, and develop a plan to eliminate them using CRM.

Involving employees in processes, effective communication at the stages of selecting and implementing a system, and high-quality collection and processing of feedback will significantly reduce resistance to change and ensure successful entry into a new level of process organization.