Monthly spending on ecommerce advertising

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Main sources of ecommerce traffic

eCommerce advertising trends: an opportunity amid the crisis?
Paid traffic is not the most important source of traffic in eCommerce, but to get customers and operate in a highly competitive environment, large e-retailers have always been interested in advertising online.

Online advertising spending in eCommerce: an overview
Globally, nearly 50% of all eCommerce advertisers across multiple categories spend up to $1,000 per month on Google Ads campaigns, so it's not necessarily an action reserved for those with larger budgets.



In the United States, 30% of ecommerce advertisers remain within the $1,000 monthly limit when it comes to their advertising spend.

Budgets tend to increase with competition in various industries. According exit mobile database to our data collected through our advertising toolkit , general and fashion retailers are the biggest spenders on advertising, with approximately 50% of the domains analyzed within these sectors spending over $150,000 per month.

Let's take a look at how the coronavirus pandemic has affected these spending levels:

Online advertising spending during the COVID-19 crisis
Budget cuts and widening gaps
From our data, it is clear that the coronavirus crisis has impacted global digital advertising spend.