What exactly does this term mean? It sounds a bit harsh, and it is. It happens when there is too much content on a website trying to target the same main keyword. As a result, search engines can’t determine which content should rank higher. In some cases, it may rank the wrong page higher, or it may limit the overall traffic to your website.
If you have too many pages on your site trying to target the philippine country code same keyword or topic, this can cause Baidu, Bing, or Google to rank those pages incorrectly, often resulting in lower rankings. This is the exact opposite of your intended goal.
Now, you can add more, but we highly recommend working with a digital marketing agency to do it the right way to avoid this huge, costly mistake.
As a knowledgeable attorney, no one can explain legal topics like you, and you want to create content that speaks to your voice. There are two considerations here.
Have you tried to work with the marketing agency you hired to write search-friendly content?
Or are you trying to write content for your website independently?
That's the difference and why it matters.
Work with an agency to write content
As mentioned above, working with a digital marketing agency to write your content is not a good idea. This can hurt your company’s rankings in search engines and cannibalize your keywords. It’s like trying to write a ton of content for your website at once. Too much — even if it’s really good stuff — can hurt your site.
Our experts start by developing a data-driven strategy. We then execute that strategy at the pace established in our client’s contract. This well-defined, clear strategy helps us help our clients avoid resource cannibalization. As a result, it helps your content perform and your website see the desired results.
We also understand that many attorneys naturally love to write. Therefore, we provide education and proactive coaching to attorneys to help you create your own content that actually complements, rather than conflicts with, the keyword and SEO-focused content we create for you.
Write your own content
If you are a business owner, such as a partner at a law firm, your specialty is working in a specific field or multiple fields. You have your own areas of expertise. This also means that you may not be an expert in writing SEO content, and that’s okay. Writing content that meets these goals can take up a lot of time in your day, time that you could be spending on other areas of building your business and meeting the needs of your clients.
While we encourage you to understand what SEO is and how it works within your website, we also want you to realize that there is more to learning the process than just adding a few keywords to a page.
It requires keyword research and then writing content specifically targeted to a specific audience. At the same time, we want to make sure the content actually helps the readers – your potential customers. While SEO content is designed to perform well in search engines, it should primarily be helpful to human readers.
In order to write SEO content, additional keyword research is done to give the writer an idea of what other people are searching for. This allows the content to be created more efficiently and better meet your website goals. This requires research, which can be a time investment you may not need or want to make.
What type of content should you write?
Let’s say you still want to contribute to your site. That’s great! We strongly encourage you to write authoritative content based on new laws that may affect your clients (we’ll help you learn how to write that). Consider discussing changes to your law firm, the services you offer, and special announcements, perhaps a notable award you’ve won.
Keyword research isn’t easy. It requires the use of expensive and sometimes difficult to use tools (unless you take the time to learn them). Learning how to use SEO tools has a learning curve, which can affect your site’s results until you master them. That’s where SEO can help you.
Benefits of Hiring a Digital Marketing Agency for SEO
A digital marketing agency is a company that writes targetedThe ideal team for optimizing your content for your website. Not only do they have expertise in your field, they also have the tools you need to drive your content forward. This helps ensure your content is specifically designed to help you rank (while satisfying your readers' needs).
Avoid accidentally breaking your site
Unfortunately, this is not an uncommon situation. Over the years, we have had several clients from irresponsible agencies that failed to audit their clients’ websites for duplicate content. We were able to help these clients fix their sites and see excellent growth.
Nonetheless, we believe that every attorney should know what they should and shouldn’t do when creating their own content. We make it a priority to educate our clients as much as possible so they can make informed decisions about their digital marketing goals.
Contact us today to find out how we can help you. Let's discuss the right way to get your site ranked.