Let's say you've decided where to start working on increasing audience loyalty. But what if you've never measured NPS?

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Experience shows that you can do it this way:

define the purpose. Do not create a survey in which each item has its own topic. This will reduce the effectiveness of the tool;
Create a form of 1-3 questions that will help you achieve your goal. Reread the questions, think through possible answers and analyze how relevant they are to the chosen topic. Reword the questions if necessary;
test the form in a focus group. This will help you understand which questions were formulated unclearly, which seemed strange in the context of the others, which were difficult to quantify, if necessary;
Launch the survey and be patient. Yes, the first responses will uruguay consumer email list fly in within 1-2 hours after sending, but users will open the letters the next day and the next week. The result on the same day and 2-4 weeks after the survey can be completely different;
analyze the data obtained. We recommend segmenting customers by their loyalty to you into 3 groups: positively minded (9-10 points), neutral (6-8 points) and negatively minded (0-5 points). Next, determine the NPS metric itself using the formula: NPS = number of positive (%) - number of negative (%);
Gather your colleagues and generate ideas on how to improve or maintain the current level of customer experience.
And remember that starting something new is always difficult, but the results are worth it.

Our specialists are always ready to advise you on what exactly you should focus on in order to increase the loyalty of potential and current clients at each stage of the sales funnel .

Have a successful promotion!