a single piece of content can be created

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Typically, the most sensible categories to have will be clear from the nature of the keywords as you analyze them and understand your website and your users' search intentions.

Sorting keywords in this way and being able to filter your overall list by the different values ​​within these categories will be very helpful in determining strategies and priorities. It can also be very useful for content creators to be able to drill down by selecting multiple values, allowing them to get a small set of related keywords for which .



6. Evaluating organic keyword opportunities
It's helpful to be able to look at each of the above segments northeast mobile database individually, and it's equally helpful to be able to compare them side-by-side. That's not easily done by selecting one filter at a time. I generally like to create another worksheet within the Excel file, which compares each value within a category side-by-side.

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In the example above, all else being equal, there may be a better opportunity for traffic optimizing for bicycle accidents than for bus accidents, or creating a legal settlement calculator (3,970 searches) compared to creating content around legal settlement “estimates” (10 searches). By including the number of keywords with that ranking, you can also indicate how much content may be required to address all of the users’ needs.

A category of related keywords with only 3 keywords in the category can be satisfied with just one piece of content, while a category with 978 different keywords will likely need a much broader strategy.

To automatically calculate and update these numbers, you need to understand Excel a little, but this saves a lot of time, especially if you are updating the keyword list and don't want to manually recalculate everything.