Many recipients' inboxes are usually full of mailings. There is hardly any time to read all of the emails, if they are even opened. It is therefore sensible to take as little time as possible from the recipient and to keep the mailing relatively short. This applies not only to the text, but also to the newsletter design. Minimalism is particularly beneficial for mobile use of mailings. A simple and focused newsletter structure is particularly user-friendly on mobile devices, especially since the attention span is even shorter here.
Minimalism and the resulting focus on the essentials philippines number dataset increase the chance of being noticed. The reduced mailing designs rely on generous spaces and all unimportant design elements disappear. This means that the content can be absorbed quickly and easily.
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Not every trend suits your company
Companies appear particularly innovative when they pick up on and implement current trends. However, it should be noted that not every trend suits every company. So, look primarily at your target group. What does it like and what are their expectations? But also look at how you want to be perceived as a company. So, what kind of image does your company have and should it be maintained or should it develop further? If it should develop further, in which direction? So use images, colors, text and fonts that are not only trendy, but above all fit your brand personality and the message you want to convey.
We hope you have fun implementing one or another design trend in email marketing!
Are you interested in current trends and good newsletter design? Then you might also find these articles interesting:
Email Marketing Trends – A Look into the Future
Newsletter events and ideas for the whole year
11 Tips for the Perfect Subject