This is what a perfect marketing mix could look like:

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The marketing mix has existed since the 1950s. In operational marketing, its four components should be optimally combined and used:


1. Product policy

Product policy is about what product or service you offer. You should also decide which variants of the product your company offers, what the design looks like and what quality standards should apply. Product policy also determines the name, packaging requirements and the warranty for the offer.


2. Pricing policy

The aim of pricing policy is to find the optimal pakistan whatsapp data price-performance ratio. Operational marketing takes care of pricing. The relationship between price and performance must match, as must the interests of customers and retailers.


3. Sales policy

Sales policy determines how and where the product or service is to be offered and sold. To do this, the responsible marketing team must take certain aspects into account: Should there be on-site sales, will there be a mix of online and offline worlds, or is it a pure e-commerce business? Another decisive factor is whether your company sells the product directly or uses intermediaries. These questions should be clarified as part of sales planning .


4. Communication policy

Operational marketing also takes care of communicating with potential customers. There are many different ways and channels you can use to maximize your communication opportunities. For example, you can use social media platforms, use radio or podcast advertising, or place advertisements on various partner websites.


The e-commerce sector is an influential trend in retail and marketplace business. The sector continues to grow and the various social media channels enable companies to significantly expand their sales and communication policies. Operational marketing can be implemented as part of a marketing mix, for example in a company blog, where interested parties can obtain important information on current topics relating to the various categories of your company.
Methods and Instruments in Strategic Marketing
When planning your marketing strategy, you should consider the following tools and methods:

Observe your company's environment at regular intervals, analyze study results, talk to experts and visit trade fairs in order to always be up to date and stay informed.