Option A: Actively approach individual customers
This is basically the classic variant of sales . Using “direct sales”, you speak directly to your target group and try to convince the individual so that they ultimately become your customer. You can do this over the phone , in person, or a combination of both.
Such measures are usually supported by more or less personalized letters. By using a current event or a topic that fits the customer’s needs, you can offer your product in a needs-oriented manner. Depending on your target group , you can do this by post or as an online mailing. Afterwards, it is important to evaluate your own measures: How many people contacted you as a result of your letter, who bought from you at the end of the day?
If you would like to learn more about this type of sales - cold calling - then I recommend our cold calling definition .
Option B: Let the customer find you
This is less about waiting and ecuador telegram screening doing nothing, but rather about addressing a broad mass of people who are already actively looking for a solution to a problem or who want to learn more. You are not addressing potential customers directly and individually, but rather appearing where your target group can find you and positioning yourself accordingly as a kind of "problem solver". As with a mailing, this place can be both online and offline. This type of sales is therefore anything but passive, it just works in an indirect way, which also has its advantages.
If you make a name for yourself by giving talks at your local clubs and associations, this will sooner or later have a positive effect on your sales. The same applies to the online world: the more people read your articles and have a high opinion of you, the greater the effect on your sales will be.