Example of contextual advertising

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The Hugo Boss website is also designed in a laconic style without colorful colors

Tip 5: Create a content plan
To promote premium brands, use a content plan. Here is an example of what might be on a brand's social media page:

Information about the company. Benefits of cooperation with the brand. Delivery details. Features of premium service. Payment methods. Inviting users to the offline store (if any).
Review of products by application. Thus, when promoting a premium home appliance brand today, you can talk about kitchen appliances, and in a few days – for sports and leisure. It is good to publish inspiring stories that lead to the purchase of original products.
Interesting facts. Entertaining posts help attract and retain an audience. These include: tips for users, life hacks, recipes, inspirational selections, and much more.
Tip 6: Choose keywords
To promote premium brands, start by identifying high-converting france telegram data keywords. Of course, it’s important to attract even an unwarmed target audience. But to ensure a return on investment, it’s better to focus on consumers who are ready to buy products or order services.

When collecting a semantic core, for example through Yandex Wordstat, specify negative words. When offering premium products, exclude the concepts of “inexpensive,” “cheap,” “used,” “inexpensive,” “do it yourself,” which do not go with expensive and status products.


Yandex Wordstat
Yandex Wordstat does not provide queries with the words “inexpensive”, “cheap” for premium clothing, since the premium segment does not imply this

If you use words in the semantic core that do not correspond to the brand position, then your site will be found by the queries “cheap” and “inexpensive” by people who cannot afford premium products. That is, the wrong audience will come to the site.

Tip 7: Place contextual and targeted advertising
Contextual advertising helps a brand to advance and stay visible to consumers. However, unscrupulous competitors sometimes use the name of another brand to attract attention. This is a dishonest move that can be complained about to search engine specialists.


Contextual advertising