4.- Marketplaces and online stores
We say marketplaces in the plural, although in reality we should use the singular.
Amazon , THE MARKETPLACE, is in fourth place in the ranking with a good number of well-positioned organic keywords but also with a strong commitment to paid keywords.
On the other hand, although much further down, we find the only online store in this top in 19th place; it is El Corte Inglés .
5.- Media
We already know that the media is very important to Google, especially if they have a reputation and track record .
It is therefore not surprising that within the SEMrush ranking we find belgium mobile database five, by the way, two of them are sports press: Marca and AS.
6.- Pornography
Both Xvideos and Pornhub sneak into the SEMrush top 20 with a high number of positioned keywords and, curiously , without any investment in paid positioning .
Other types of websites that we can see in the ranking
Within the ranking we can also find a weather information website , eltiempo.es, and the travel comparison site Tripadvisor.
On the other hand, it is also funny that we find Google itself (both in .es and .com versions) within this ranking.
Having comparative data models is essential, since we can make segmentations in many ways, mainly this type of data I prefer to take as indicated below.
The first way is with a global data index , analyzing only those that are in the first positions globally.
SEMrush SEO Ranking - Comparative Models by Country
By country
Where we would then be left with the domains of:
wikipedia.org
youtube.com
facebook.com
google.com
xvideos.com
Then we can take the data by country , such as Spain.