If the defined strategy is correct and works well, the sales funnel will not only allow you to attract customers but also retain them and increase the percentage of them who become customers of your company.
For any Internet company or online store, this point represents its reason for being in terms of profitability, the sustainable growth that we all desire.
However, at this point, I recognize that you may still have doubts about why you should create a sales funnel for your online business, so I will explain it to you in detail.
Why do I need a sales funnel to be able to sell online?
The key lies in a factor that we all know but rarely apply: customer orientation.
Customer orientation is, above all, a change of mentality regarding how companies design their sales strategies, which today must have the user or client as the center of their universe.
Thus, companies no longer sell products or services, but rather cover portugal mobile database a need of our users.
We orient our strategy and product to the needs and tastes of those who are going to buy from us.
And following this premise, is where the sales funnel has its reason for being.
Did you know that as a user/person, you always instinctively execute a purchasing cycle, every time you want to buy something?
Let's see it.
Phase 1.-
In this phase a specific need or problem arises.
Your TV breaks (as a person) or you want to implement online marketing in your company (a marketing director).
The difference between the two may be that the average purchase decision time may vary.
In one case it may be almost an impulsive sale in the short term, while in the other case, the decision period may take several months.
Phase 2.- Investigation or consideration
In this phase, the user searches for information in the offline world and on the Internet about televisions or online marketing agencies that provide this service.
We search for information, we select and we begin to form an idea of product and service features, brand values, feeling, etc.
Phase 3.- Purchase of product / service
At this stage, we have already made our selection of the "winners" by narrowing it down to two televisions or digital marketing providers.
Finally, we make our choice and buy or contract with the one that generates the most confidence and security for us.
It is very possible that you have never noticed this buying cycle that we all have and do, but it is real.
So it's obvious that the sales funnel should be innately associated with these user actions, don't you think?
For this reason:
Where users have a NEED , companies seek to ATTRACT these users when they search, for example, for their televisions on the Internet.
When INFORMED , companies need to know their real interest and provide them with our differential value that makes them consider us as a trusted supplier, OBTAINING LEADS.