Activate the time zone in your view settings

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By default, when you create a new Google Analytics account, the time zone is set to Asia Pacific.

This information is what you will later use to analyze the data over a period of time.

Additionally, this information also determines the number of sessions you will see in your Google Analytics reports per day.

Remember the criteria that GA follows to define, by default, that a session ends:

If a person spends more than 30 minutes without interacting but with the website open, Google Analytics ends the visit.
When a person reaches the website through two different channels (except when it is direct traffic), Analytics counts it as two different visits, even if they are within the same 30 minutes. For example: via Facebook ad and via Adwords ad.
When the day ends, at 0:00:00. Hence the importance of keeping this information up to date.
Therefore, in the audit it is advisable to check that the Google Analytics view is in your time zone, since it will determine which time slots are the busiest or most convenient for our activity.

You can review this in the Administration section, in the Google Analytics views sweden mobile database configuration section.

The correct time zone for a website operating in the Iberian Peninsula is GMT+1 (GMT+2 daylight saving time).

5.- Change the default currency in your view settings
Moving forward with the Google Analytics audit you are performing, remember that the default currency for the view is dollars.

This information is important if you have an e-commerce site, but it is also essential when defining macro and micro objectives on your corporate website.


Although in Google Analytics associating an economic value to the objectives is optional, as a web analyst who is auditing the Google Analytics installation, you need to economically weigh the achievement of the objectives that you have included in your measurement plan.

In this way, the tool will calculate a fundamental metric for working on the optimization of our website: the page value.

This is very valuable information to, for example, improve the usability of your company's website.

Can you imagine discovering that your landing page gets a lower page value than other, more hidden sections of your website?

This information is essential for reorganizing the content of your website.