The advancement of artificial intelligence in the area of organic internet search has reached an important milestone recently. OpenAI and the Financial Times have entered into a strategic partnership, indicating that ChatGPT is evolving into a search platform.
This news is especially relevant for anyone who wants to stay competitive in the digital market. What does this development mean for SEO and corporate website content? Let’s take a look.
Strategic partnership between OpenAI and Financial Times
In a first-of-its-kind collaboration, the Financial Times has announced a content licensing deal with OpenAI . This will allow ChatGPT to display real-time content with links in response to user queries .
The deal aims to enhance ChatGPT’s “utility” by incorporating linkedin data journalism from the Financial Times and providing attributed content. CEO John Ridding described the deal as an opportunity to understand how artificial intelligence shapes the way people access and use information.
ChatGPT as a search engine
The partnership goes beyond access to high-quality training data. It suggests that ChatGPT will be able to display direct citations with attribution, which is similar to how a traditional search engine works. This change is significant for SEO, as ChatGPT could become a valuable source of traffic.
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Furthermore, according to the Search Engine Roundtable , a more recent development indicates that OpenAI may be on the verge of launching its own search engine, as evidenced by the activation of the search.chatgpt.com subdomain shown in X’s post below. This opens up new possibilities for businesses looking to boost their digital reach.