The reason for such a statement?

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This is particularly important since only one country can be defined per domain.

On the other hand, a strategy based on language targeting requires organizing the content of the website by language. The most typical way to do this is through language folders: mydomain.com/es, mydomain.com/pt, etc.

At a very theoretical level, and in general in the medium-long term, I feel in a position to affirm that a country-focused strategy is better.


Because Google, although there are versions in different languages ​​within the same country (for example google.es can be used in Catalan, Galician or Basque) basically works at a country level, so content that is highly adapted to a country will always be better.

Furthermore, the most popular and widespread languages ​​have very significant variations and regionalisms, which would lead to problems when carrying out on-page optimization.

No matter how good your content is, if it is in Spanish from Spain, your belarus mobile database main keywords will not be the ones that users from Mexico would have used in their searches.

The same thing happens very often between British English and American English, Brazilian Portuguese and Portuguese from Portugal, etc.

However, in an initial phase of the project it can be interesting since, especially if we are talking about niches that are not so competitive, it allows us to enter just by having our website in different languages , in many countries, analyze and get to know our new users and then implement a strategy based on greater localization.

However, there is also an even more complex model, which we can define as “hybrid”, where a website has to be organized both by country and by language.