Leaders Eat Last, author Simon Sinek reinforces the importance

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In his bestselling book, of culture when it comes to overcoming adversity. He states: “The strength of the culture, and not the size of its resources, determine an organization’s ability to adapt to the times, overcome adversity, and pioneer new innovations. When a strong Circle of Safety is present and felt by all, we do what we do best. We act in the manner for which we are designed.



We pull together.”111 If you’re a sales leader gambling data turkey looking to help your company grow by investing in the power of culture, here are five critical tips: 1. Be Mindful That YOU Set The Tone My friend Molly Graham knows a thing or two about culture. An early employee at Facebook, she was also the COO of Quip which was acquired by Salesforce in 2016 for $750 million. There she worked closely with CEO Bret Taylor, who went on to become, until recently, co-CEO of the $150B giant.



In a post in FirstRound capital, she states that 80% of company culture is defined by organizational leaders. It shares a story from the early days of Facebook where CEO Mark Zuckerberg used the “one of us” to help codify their culture. As part of this exercise, Zuckerberg wrote a list of characteristics he felt described what it meant to be a member of the Facebook team. It included qualities like, a very high IQ, a strong sense of purpose, a relentless focus on success, and enjoys changing and disrupting things.