CEO of Webpositer.com, consultant in digital marketing and online strategies

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Recently, I was at a conference where a logistics expert, Carlos Zubialde, commented that 3 out of 10 e-commerce orders are never delivered.

This means that out of a million orders, around 300,000 will never reach the hands of consumers.

And they are not delivered only because of problems with logistics companies (delays, theft, damage to products or delays in delivery times), but also for reasons related to buyers (they are not at home or they do not pay refunds when orders are delivered).

If our market were more mature, these numbers would be reduced but unfortunately, this is our reality.

Most Spanish companies are not prepared to absorb such a large flow of deliveries as the large e-commerce companies (Amazon, Zalando or El Corte Inglés).

Iñaki Tovar
Iñaki Tovar



Although the e-commerce sector continues to grow and improve year after year, it is still far from the level of penetration found in other countries.

Companies that sell online (except for the big players in the market) still bulgaria mobile database do not take into account either SEO or CRO.

The average conversion rate in our country is around 1%, a figure that drops if visits come from mobile devices, which currently attract 60% of total traffic.

Small online stores suffer from a variety of problems, from designs based on outdated templates to loading speed issues.

To make matters worse, only a handful of companies work with the credibility and trust offered by quality seals, personalized photos and content appropriate for the target audience they seek to attract.