The relationship between keywords and semantic search

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Search queries are a significant portion of the total searches Google receives each day.

Internet Live Stats points out that in 2018, around 3.5 billion searches were generated every day.

In 2017, a study published on Moz predicted that approximately 8% of searches are question-type phrases.

Based on these statistics, we can safely conclude that optimizing your website with question-shaped keywords can make a huge difference in your SEO strategy.

You can generate a lot of organic traffic and earn links to convert traffic into sales by simply collecting a few featured snippets.

In this article, we'll explain how Google returns an answer for a phrase norway mobile database based on a question and how to get your site ranked for featured snippets or rich results.

But first things first, let’s go back to basics to understand the algorithm that powers the search process that answers keywords in the form of a question.


The “ searches related to ” section or the list of related keywords under “ auto-suggestions ” are generated using semantic search technology.

There is an important relationship between semantic search and question-based keywords.

Google can identify the intent present in question keywords with the help of semantic search.

Let's learn a little more about semantic search and the Google Hummingbird update that supports it.