Additionally, your active involvement in the local community helps improve brand perception. When you participate in community events and support local causes, you show your company's commitment to the place you live in.
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Your support of the community and collaboration with other local kenya whatsapp number database businesses can also build customer loyalty and improve engagement rates . Customers feel more connected to businesses that are actively involved in improving the community. This can create a bond with customers beyond the fundamental transactional relationship, which can lead to repeat visits and positive recommendations.
Throughout the pandemic, we have seen many updates to cleaning protocols for businesses in the hospitality industry. While we may no longer be in a global lockdown situation, these cleaning and safety updates remain in place and have several benefits for businesses. In a time when health and safety are paramount concerns, rigorous cleaning protocols help reassure customers during their stay at the business. This increased safety helps customers feel more comfortable, which translates into positive word-of-mouth marketing, repeat visits, and increased guest satisfaction.
On the other hand, strict safety measures help mitigate the risk to your business. Should another public health crisis occur, having cleaning and safety protocols already in place will allow you to be better prepared to manage these situations. Not only does this protect your customers and staff, but it also maintains your business's reputation by demonstrating your proactive commitment to avoiding health risks.