Usefulness – Urgency – Uniqueness – Specificity

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Suitable for social networks, newsletters, advertising.

Message template:

Usefulness: describe the benefit of the product (service).

Urgency: Emphasize that the product is in psychiatrist email addresses short supply or has a limited time frame for purchase.

Uniqueness: describe how the company or its product is better than other offers on the market, list specific advantages.

Specifics: point out the special qualities of the product/service, provide more information about it.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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ODS: Offer – Deadline – Action
Suitable for promotional materials, advertising texts.

The template here is:

Suggestion: present a very tempting USP, entice with promotions and discounts.

Deadline: Make it clear that there is a limited supply of this item and that the time frame for purchasing is limited.

Action: provide a link to the website, offer a consultation, an application form, a reservation.

Example:

We give away a set of New Year's miniatures when buying cosmetics from 1,000 rubles. (Offer)

Hurry - the promotion will last until the end of the month! (Deadline)

Place an order in the online store using the link! (Action)

SCH: Star - Chain - Hook
Suitable for newsletters, advertising texts, and social media posts.

The template is as follows:

Star: tempting promotions, discounts, great USP.

Chain: List the benefits the customer will receive after purchasing the product.

Hook: a call to action immediately (visit the website, place an order, subscribe, etc.).

For example:

40% discount on installation of alarm system for your car. (Star)

Install a new alarm system and be confident in the safety of your car:

– Automatic door locking.

– Online monitoring of vehicle condition.

– Automatic engine start.

– Camera connection function (Chain) .

Leave a request right now! (Hook)

FAB: Features – Advantages – Benefits
Suitable for: newsletters, advertising materials, social media posts.

Here's what a template for such a sales text looks like:

Features: Describe how your company or product is different from others.

Benefits: Explain what benefits these features provide.

Benefits: Convey to the client the benefits of working with you.