Give preference to resources that are visited by the majority of your target customers. Choosing the right portal allows you to find a common language with users and attract the attention of an established community. At the same time, it is possible to achieve greater returns from promotion through content, attracting primarily existing consumers.
In particular, such a strategy was successfully implemented by Magnit, which developed a gaming platform based on VK Mini Apps together with Mail.ru Group. The mechanisms of the social network made it possible to tell in a gaming form what Magnit will be like in the future. In just 10 days, over 725 thousand people took part in the game.
At the same time, if you throw all your efforts into one promotion channel, you miss out on users of other sites. If you have sufficient funds, it is recommended to distribute content in parallel on several platforms that cover a significant part of the target audience.
Enable competitive effect .
It impresses the audience and ensures long-term area code philippines mobile communication. The online game "EUROquiz Battle", uniting 10 thousand VK users, clearly demonstrates the value of the competitive element.
Each gamer was required to take the side of one of the two brands. By giving accurate answers, it was possible to improve not only the personal rating, but also the overall result of the game. Such promotions are appropriate if they are held in connection with an important event or promise to win expensive prizes. Otherwise, the user may stop on the way to the finish line.
Remember the importance of the social agenda .
Effective gamification in business through a social agenda was implemented by the Snickers brand during the Hungerithm campaign. The idea was to use a special algorithm to study the mood of social media users and reduce the price of the bar based on this.
The large number of angry comments indicates that people are hungry - accordingly, Snickers should be sold cheaper. So the purchase not only leads to savings, but also has a positive effect on the Internet.
Certain topics trigger strong reactions in people, so they should not be touched upon. Otherwise, it may happen that the audience will perceive your proposal with hostility.
Rules for creating an advertising game
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To assist the audience in gaining new knowledge .
The user will show more interest in the game if you not only provide him with a pleasant pastime, but also teach him new techniques. An example is the case of developing loyalty among game fans in the process of gamification, where participants improved in eSports and received bonuses that could then be exchanged for the necessary equipment.
In 2021, this package was awarded the annual national Loyalty Awards Russia in the nominations "Gamification of the Year" and "Best Short-Term Loyalty Program". The implementation of such projects takes a lot of time, as you need to constantly monitor the achievements of participants and provide them with support. Only then will you be able to retain your audience and increase the number of customers.
Use social sharing mechanics .
They achieve significant reach. The need to share information to participate in the draw contributes to effective promotion if:
the audience is already large and shows trust in you;
the product has special characteristics and the user will definitely want to talk about them.
A similar practice is successfully used by Tinkoff Bank in the format of lifestyle quests that involve many clients. Here, the participants are not so much interested in winning as in interacting with an interesting brand and communicating with friends. At the same time, it is not recommended to promise a reward for forwarding a message: this can negatively affect an audience that is indifferent to the brand and is not suitable for promotion.
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