Please note the mistakes that are often made at this stage:

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At this stage, images for banner ads are prepared.

Please note that requirements for advertisements will vary depending on the placement service (Yandex Direct or Google AdWords).

Step Eight: Set Up and Launch Advertising Campaigns
After you have prepared for the launch of the campaign, upload all the ads and key queries to your advertising account. At this stage, you need to structure the campaigns based on conversion, near-thematic queries and geolocations. Then follow this algorithm:

Launch advertising for conversion queries with the words “buy”, “order” and others that show a person’s readiness to buy.

Set the time for the ad to be shown.

Set your bids based on your budget. If your bids are uruguay telegram data too low, your ads may not be shown, and if your bids are too high, you'll run out of money quickly. CR experts know which bids to set in which niche to get the maximum effect with a limited budget.

Specify limits so that money for advertising does not run out in 1-2 days. They will help evaluate the effectiveness of the advertising campaign and improve it.

Pass moderation. If your ad is rejected, correct it according to the moderators' recommendations or provide the necessary documents. For example, if you sell food products, you will need safety certificates. Without them, your ad will not be allowed through.


They do not specify the display region when working in a limited geolocation. For example, a beauty salon provides services only in Nizhny Novgorod, but the ad is seen by all residents of Russia. Then very few clients come, and the money for advertising is wasted.

They make an irrelevant landing page, which often misleads the potential consumer. Example: a person searches for a certain model of a washing machine, clicks on an ad, but ends up on a home appliances website, which has not only washing machines, but also TVs, laptops, refrigerators, etc. The user does not find what he was looking for and quickly leaves the site.