Level #4: Psychological Triggers

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subornaakter24
Posts: 444
Joined: Thu Jan 02, 2025 7:18 am

Level #4: Psychological Triggers

Post by subornaakter24 »

It is very important to be honest with your potential clients. If you have no experience, it is not scary, because you can always write that you really want to help, you will make every effort. This will disarm the person, set the right emotional mood and encourage cooperation. You can also display photos of everyone who is related to the company on the website, because it is always nice to see the faces of those with whom you will work.

It is necessary not only to voice the truth, but bank email list also to show real moments of the business process. For example, you can place on the site pictures of the workshop or employees at work.

People have a figurative way of thinking, and therefore, when photographs appear, they will form the desired impression, consistent with what they have already read in the “About Us” text.

There are other psychological techniques that will help you win over clients. You need to use them in your work if you are seriously interested in long-term cooperation.

The primary trigger is mental involvement. The text gently pushes to form the desired impressions about the company and advantages over competitors. It is necessary for the reader to make such a conclusion himself, without obvious outside help. Other texts are composed too provocatively, this only spoils the impression of the company.

Psychological triggers

There are other triggers that are no less popular, for example:

Social proof . If there are leading companies among the consumers, you can place their logos on the “Our Clients” page and attach documentary evidence of successful interaction. If you have videos with positive feedback from counterparties, use them as a demonstration of successful cooperation.

Authority . If you have accumulated awards, certificates, and other distinctions during your activity, then demonstrate them as well. This will show high professionalism, and everyone wants to work with such successful people.

Contrast . Provide information about how you managed to solve a client's problem that other companies could not cope with. If there is none, describe cases of solving a potential problem. Perhaps clients will find something useful for themselves on the site, solutions to their own problems, and begin cooperation.

Mutual exchange. Give consumers useful information for free. After reading and gaining valuable experience, they will think that they should do something in return. For example, respond to a commercial offer from the company.

Sequence . Show how the entire process of the company's work with clients looks like, from the application to the final result. The text should be written in the present tense, so the reader will get the impression that he is already cooperating with the company.

Belonging to a group . Having a thematic product or service in your assortment, you can form your own community. People will have the impression that by cooperating with the company, they will also be involved in this select group. Example: when selling cars, you can hold 4*4 races with valuable prizes among those who are clients of the company. This will definitely increase loyalty and attract new participants (in other words, buyers).
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